Halekulani, first opened in 1907 on the beach on Waikiki, was acquired by Mitsui Fudosan Company, the largest real estate developer in Japan. The hotel was rebuilt completely and a new identity was created by UCI. Upon conducting worldwide research, Urano was convinced he would be the first to feature cattleya, queen of the orchid family, as a hotel's brand mark. Thus, the hotel logo and signature swimming pool were created along with ancillary facility identities, print collaterals, and signage systems.

The pool mosaic, which required 1.25 million pieces of Italian glass tiles, was featured in a magazine, among countless other publications, by Deborah Gushman, who declared it "the largest flower in Waikiki."

Mitsui Fudosan's subsidiary Halekulani Corporation retained UCI for over 20 years to help maintain the integrity of the original identity program and its philosophy.