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A family business with over 120 years of history, which grew to a conglomerate with 13 subsidiaries, faced the need to crown itself with an easily distinguishable global brand identity. Besides designing the group's identity, UCI was also appointed to create some of the subsidiaries' nomenclature. Hayashibara Biotechnology was renamed H+B Life Science and the new identity was aggressively used on all consumer products and packaging. |
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Hayashibara Group |
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